The Artist

“They denied me the door, so I came through the window. Every lock, every barrier — I found another way

Imagery built through authorship, direction, and a long-term engagement with vintage-inspired storytelling.

Jenny Rieu directing her image on a Paris rooftop, a study in contemporary Black glamour, presence, and vulnerability.

ABOUT THE MUSE

Jenny Rieu is a Parisian-born interdisciplinary visual artist and creative director whose work centers on performance, photography, and cinematic storytelling. Her imagery draws from vintage glamour while remaining grounded in contemporary presence, character, and narrative.

Over the past decade, she has fronted campaigns for Apple Vision Pro, Wacoal, Curvy Couture, Shapermint, and Ulla Popken, establishing herself as a trusted face across both commercial and intimate apparel markets.

Editorial shot in collaboration with Joseff of Hollywood.Photography by Jason Kamimura. (2020)

In 2016, she expanded into full creative direction, beginning with a lingerie campaign for Harlow & Fox. Since then, she has led visual narratives for brands including Bésame Cosmetics in collaboration with the Ella Fitzgerald Foundation, Nubian Skin, and Jane Woolrich, developing work that prioritizes mood, character, and storytelling over straightforward product display.

Described by Millennial Magazine as “Hollywood glam meets body-positive fashion,” her signature merges vintage glamour with contemporary empowerment, creating imagery that evokes character, mood, and story rather than simple product display.

She has been featured in publications including Ebony, Essence, InStyle, and Paris Match. Ebony Magazine described her as part of a lineage of modern Black pin-ups “passing the torch,” underscoring her role in preserving and reimagining a legacy often overlooked in cultural history. Paris Match featured her among influential models redefining modern beauty and femininity.

Her work has also appeared across international media including Hello! Magazine, BuzzFeed, Millennial Magazine, and The Body Optimist. In addition, she has contributed to conversations around representation and beauty standards through platforms such as Mic.com.

✦ Express Bio

2010 — Cabaret production The Lady in Red in Los Angeles, marking the birth of her enduring femme fatale persona.
2014 — Commercial modeling debut in the “Couture for Everybody” campaign for Pinup Girl Clothing, establishing her early work in the body positive space.
2016 — First global campaign with Harlow & Fox; Founded Ooh La La PR.
2017 — First fashion editorial spread in Elements Magazine.
2018 — Hosted and created her first body-positive panel at Curve Expo in New York, the world's leading lingerie trade show.
2019 — Nominated for the Women's Council Awards by the Los Angeles Business Journal for her work with Ooh La La PR.
2020 — Cameo in the Tina Turner × KYGO music video, directed by Sarah Bahbah.
2021 — National cover of Car Kulture Deluxe Magazine.
2022 — Creative director, model, and producer for Bésame Cosmetics × Ella Fitzgerald Foundation campaign.
2023 — Lead in the global launch campaign for Apple Vision Pro.
2025 — Launch of Studio des Muses, her boutique production and PR house.
2026 — Nominated for the Women's Leadership Awards (Champion of Women category) by the Los Angeles Business Journal.

Black Pinups Magazine Cover shot at Austerlitz Paris Station by Chama Chereau.(2014)

✦ Media Authority & Press Features

Jenny Rieu has been featured across international publications including Hello!, InStyle, Allure, ELLE UK, Ebony, Essence, BuzzFeed, and Business Wire. In 2016, Ebony Magazine recognized her as part of a lineage of modern Black pin-up figures “passing the torch,” situating her work within a broader cultural legacy.

– Ebony Magazine (2016) — Recognized as part of a lineage of modern Black pin-up figures contributing to the continuation of the genre.
– Allure Magazine — Featured in a corset styling editorial focused on how to wear and interpret corsetry as contemporary fashion.
– InStyle Magazine — Featured in a corset styling editorial centered on fit, structure, and modern wearability.
– Arte France (Documentary) — Featured in Pin-up: la revanche d'un s ex symbol (2016), exploring the history and revival of pin-up culture.

Full press features available here →

ELLEMENTS Magazine – First featured in 2017 (Superstar Issue), debuting in a professional fashion editorial that established her cinematic vintage style. Photo by Heidi Calvert & makeup by Emmy award makeup artist Natasha Marcelina.

CONFIRMED BRAND COLLABORATIONS

“Jenny has collaborated with leading global brands through paid partnerships and campaigns, including:”

Selected brand collaborations include:

Global Campaigns & Commercial Work

– Apple Vision Pro — Lead talent, global launch campaign
– Ulla Popken — Branded content; creative direction and production for a multi-installment swimwear campaign across social media
– Shapermint — National TV campaign and media endorsement.

Lingerie & Editorial

– Dita Von Teese Lingerie — Branded content and editorial collaborations across social and e-commerce (Glamuse)
– Curvy Couture Intimates — Campaign and branded content across e-commerce and social media
– Bésame Cosmetics — Campaign and e-commerce assets, with branded content for social media, including collaboration with the Ella Fitzgerald Foundation
– Jane Woolrich — Editorial campaigns for handmade lingerie and nightwear
– Christine Lingerie — Editorial and branded imagery across digital platforms
– Nubian Skin — branded content and e-commerce campaigns

Fashion & Lifestyle

– Universal Standard — branded content campaign
– TA3 Swim — branded content campaign

CREATIVE DIRECTOR ERA

Today, Jenny works not only as a model but as a creative partner for brands seeking campaigns rooted in elegance, depth, and cultural resonance. In each project, she brings both presence in front of the camera and a distinct ability to shape storytelling, visual language, and brand identity, blending vintage glamour with contemporary empowerment.