Swimwear Portfolio 

Shot on location in Palm Springs for Ulla Popken.

For over a decade, Jenny Rieu has collaborated with swimwear and lingerie brands to create elegant, curve-focused imagery that celebrates confidence, femininity, and timeless glamour. Her work blends editorial storytelling with performance-driven content designed for modern digital platforms.

From campaign imagery to social media content, Jenny has helped brands develop visual narratives tailored for Instagram, Facebook, TikTok, e-commerce platforms, and digital advertising. Drawing on her experience as both a model and creative director, she specializes in presenting fuller-bust and plus-size swimwear with sophistication and authenticity.

Selected collaborations:

Ulla Popken
Miraclesuit
Curvy Kate
TA3 Swim
Swimsuits For All (including the Ashley Graham Collection)
Artesands
Lavinia Swimwear
Comexim

Jenny began creating swimwear video content during the early years of social media video, with one of her first viral reels featuring an ASOS swimsuit. Since then, she has continued collaborating with swimwear brands to create editorial-style campaign content for digital platforms and e-commerce.

ASOS Swimwear — Viral Breakthrough (2016)

In 2016, Jenny Rieu was selected by Instagram to be featured on the platform's Explore page, highlighting a desert swimwear shoot near Los Angeles for the brand ASOS. The video became her first viral fashion reel, surpassing 700,000 views and marking an early milestone in her work creating editorial swimwear content for digital platforms.

Explore the swimwear gallery →

Recent campaign imagery