Creative Direction, Campaign Storytelling & Production Leadership 

*Positioning

Creative director and brand builder specializing in translating identity into scalable visual storytelling across social first media ecosystems and beyond.

Brand storytelling leader with over 10 years of experience developing integrated campaign ecosystems across entertainment, fashion, beauty, and lifestyle. Proven ability to translate brand identity into culturally resonant visual narratives and scalable content systems from celebrity placement and red carpet positioning to influencer collaboration, editorial storytelling, and digital campaign production. Background spans agency leadership, production environments, and cross market brand partnerships, with a hands on approach to creative direction, campaign development, and stakeholder alignment.

*Celebrity & Cultural Authority

Led celebrity brand placement for Kelly Brook on behalf of The Pretty Dress Company across high-visibility international events, including a Just Eat UK activation and a cultural appearance at Crazy Horse Paris.

Strategically aligned wardrobe direction with venue prestige and brand positioning, reinforcing The Pretty Dress Company's vintage aesthetic within globally recognized cultural settings and press-covered events.

*Red Carpet & Industry Validation

Oversaw wardrobe coordination and brand visibility across entertainment industry events, awards ceremonies, and high-profile media panels, supporting talent affiliated with Emmy-recognized productions and major broadcast platforms.

Jenn Sherry-Perry & Judith Sanchez wear The Pretty Dress Company (Emmy-affiliated producers, The Doctors)

Doris Mayday wears The Pretty Dress Company (Kat Von D Beauty 10-Year Anniversary Event)

Natasha Marcelina wearing The Pretty Dress Company (Emmy winner; Variety Magazine panel)

*Influencer Strategy & Brand Development

Built and directed a strategically aligned roster of influencers network supporting a vintage-inspired, femme fatale brand positioning. Balanced aesthetic cohesion with inclusive representation across campaigns, social activations, and brand storytelling initiatives. Developed influencer partnerships that reinforced visual identity while expanding digital brand visibility across fashion and lifestyle sectors.

In frame are Influencers Acid Doll (Belgium), Rachel Jensen (New York), Idda Munster (Bosnia Herzegovina) and Vintage Vandal (Las Vegas) for Vintage Diva Clothing.

Brand Lookbook & Catalogue Production

The Pretty Dress Company

Creative direction, production, casting recruitment, and contract management, as well as stage design, for a full seasonal look-book and catalogue, including concept development, visual narrative, and on-set coordination.

Brand Activation & Influencer Event — Viva Las Vegas Rockabilly Festival 2017 and U.S. Market Launch, Community Building & Influencer Outreach.

Creative direction, production, recruiting, event coordination, on-location content production, and contract management for the U.S. market launch of Vintage Diva Clothing for Top Vintage at the Viva Las Vegas Rockabilly Festival, including photo-op planning, talent coordination, and branded content creation on site.

PR, influencer curation & brand positioning for Top Vintage and their new brand Vintage Diva Clothing.

*Beauty Campaign Production & Digital Deliverables

Directed and produced campaign assets for beauty brands across digital platforms, integrating creative direction, on-camera talent, and content production.

Bésame Cosmetics – Conceptualized and directed an Ella Fitzgerald-inspired campaign, overseeing visual storytelling, production execution, and asset delivery while also serving as on-camera talent.

Vvardis– Produced multi-asset digital deliverables supporting brand visibility across social channels.

Christian Louboutin Beauty – Executed branded social activation aligned with luxury positioning and audience engagement.