Creative Direction, Campaign Storytelling & Production Leadership
*Positioning
Creative director and brand builder helping brands express their identity through cinematic storytelling across social media and beyond.
Brand storytelling leader with over 10 years of experience developing integrated campaign ecosystems across entertainment, fashion, beauty, and lifestyle. Proven ability to translate brand identity into culturally resonant visual narratives and scalable content systems from celebrity placement and red carpet positioning to influencer collaboration, editorial storytelling, and digital campaign production. Background spans agency leadership, production environments, and cross market brand partnerships, with a hands on approach to creative direction, campaign development, and getting everyone aligned on the vision.
The Pretty Dress Company.
Integrated PR, Social Strategy & U.S. Market Expansion.
In frame: French journalist Louise Ebel, influencer Rachel Jensen, award-winning singer Tammi Savoy, Bosnian media personality Idda Munster, Doris MayDay, and influencer Vintage Vandal.
Led celebrity brand placements, influencer partnerships, and campaign-driven storytelling to transition the brand from a UK-based niche label into an internationally visible fashion presence.
Impact
• Scaled social audience from ~13K to 128K+ within six months through campaign-led content and structured creator partnerships.
• Built and directed a strategically aligned influencer roster supporting a vintage-inspired brand identity, evolving short-term placements into long lasting ambassador relationships.
• Established cohesive visual and narrative systems, replacing static corporate imagery with campaign-driven seasonal storytelling.
• Balanced aesthetic cohesion with inclusive representation, supporting U.S. market expansion and size range growth (UK 6–16 to U.S. 24).
• Generated multi-million cumulative impressions across influencer, editorial, and red carpet activations, expanding digital brand visibility across UK and U.S. markets.
*Celebrity & Cultural Authority
Led celebrity brand placement for Kelly Brook on behalf of The Pretty Dress Company across high-visibility international events, including a Just Eat UK activation and a cultural appearance at Crazy Horse Paris.
*Red Carpet & Industry Validation
Oversaw wardrobe coordination and brand visibility across entertainment industry events, awards ceremonies, and high-profile media panels, supporting talent affiliated with Emmy-recognized productions and major broadcast platforms.
Jenn Sherry-Perry & Judith Sanchez wear The Pretty Dress Company (Emmy-affiliated producers, The Doctors)
Doris Mayday wears The Pretty Dress Company (Kat Von D Beauty 10-Year Anniversary Event)
Natasha Marcelina wearing The Pretty Dress Company (Emmy winner; Variety Magazine panel)
Brand Lookbook & Catalogue Production
Creative direction, production, casting recruitment, and contract management, as well as stage design, for a full seasonal look-book and catalogue, including concept development, visual narrative, and on-set coordination.
Brand Activation & Influencer Event — Viva Las Vegas Rockabilly Festival 2017 and U.S. Market Launch, Community Building & Influencer Outreach.
Vintage Diva Clothing
U.S. Market Launch & Influencer Ecosystem Development
Impact
• Led U.S. PR and influencer strategy for market entry, building brand presence from launch.
• Scaled social audience from zero to 37,000+ followers through influencer partnerships and community development.
• Directed brand activation and influencer event strategy at Viva Las Vegas Rockabilly Festival, overseeing talent coordination and on-site content production.
• Developed brand voice and messaging frameworks to ensure cohesive positioning across U.S. influencer collaborations.
• Established U.S.-based creator network to expand cross-market visibility and accelerate brand awareness.
In frame: are Influencers Acid Doll (Belgium), Rachel Jensen (New York), Idda Munster (Bosnia Herzegovina) and Vintage Vandal (Las Vegas) for Vintage Diva Clothing.
Creative direction, production, recruiting, event coordination, on-location content production, and contract management for the U.S. market launch of Vintage Diva Clothing for Top Vintage at the Viva Las Vegas Rockabilly Festival, including photo-op planning, talent coordination, and branded content creation on site.
PR, influencer curation & brand positioning for Top Vintage and their new brand Vintage Diva Clothing.
*Beauty Campaign Production & Digital Deliverables
Directed and produced campaign assets for beauty brands across digital platforms, integrating creative direction, on-camera talent, and content production.
Bésame Cosmetics – Conceptualized and directed an Ella Fitzgerald-inspired campaign, overseeing visual storytelling, production execution, and asset delivery while also serving as on-camera talent.
Vvardis– Produced a range of digital campaign assets supporting brand visibility across social channels.
Christian Louboutin Beauty – Executed branded social activation aligned with luxury positioning and audience engagement.