A World of my Own
Jenny Rieu captured on a Paris rooftop, a study in contemporary Black glamour, presence, and vulnerability.
The Story
Jenny Rieu is a Parisian-born interdisciplinary visual artist and creative director whose work centers on performance, photography, and cinematic storytelling. She draws inspiration from vintage glamour while remaining grounded in contemporary narrative.
2013 — Early reference points included figures such as Dita Von Teese, whose approach to controlled glamour informed Jenny's initial visual language.
Over the past decade, she has fronted campaigns for Apple Vision Pro, Wacoal, Curvy Couture, Shapermint, and Ulla Popken, establishing herself as a trusted face across both commercial and intimate apparel markets.
Editorial shot in collaboration with Joseff of Hollywood.Photography by Jason Kamimura. (2020)
In 2016, she expanded into creative direction, beginning with a lingerie campaign for Harlow & Fox. Since then, she has led visual narratives for brands including Bésame Cosmetics (in collaboration with the Ella Fitzgerald Foundation), Nubian Skin, and Jane Woolrich, developing work that prioritizes mood and character over straightforward product display.
Described by Millennial Magazine as “Hollywood glam meets body-positive fashion,” her visual signature merges vintage glamour with contemporary empowerment.
✦ Express Bio
Early 2000s — Top three finalist in the French Concours Sable Noir, a television writing competition inviting emerging writers to develop original suspense stories for the Sable Noir TV series.
2001- TV Debuts hosting the CastingLive on Fun TV.
2010 —Created the Lady in Red cabaret production in Los Angeles, laying the foundation for her cinematic femme fatale aesthetic.
2014 — Composer and performer of ‘Pâtisserie' for the award-winning documentary Let Them Eat Cake, which received international festival recognition including Best Documentary Feature at the Paris Independent Film Festival.
2014 — Commercial modeling debut with the “Couture for Everybody” campaign for Pinup Girl Clothing
2016 — Creative directed her first global campaign with Harlow & Fox; founded Ooh La La PR & took on The Pretty Dress Company as her first PR client
2018 — Created and hosted the first body-positive panel at Curve Expo New York, the leading lingerie trade show in North America
2021 — Featured on the national cover of Car Kulture Deluxe Magazine as the publication's first plus-size cover model
2022 — Creative director, model, and producer for the Bésame Cosmetics × Ella Fitzgerald Foundation campaign
2023 —Lead talent in the global launch campaign for Apple Vision Pro
2025 —Founded Studio des Muses, a boutique creative direction studio focused on visual storytelling, editorial production, and brand identity.
Black Pinups Magazine Cover shot at Austerlitz Paris Station by Chama Chereau.(2014)
✦ Media Authority & Press Features
Her work has been featured in Ebony, Essence, InStyle, Paris Match, HELLO! Magazine, BuzzFeed, Millennial Magazine, and The Body Optimist. Ebony described her as part of a lineage of modern Black pin-ups “passing the torch,” while Paris Match featured her among models contributing to the evolving visibility of diverse bodies in fashion. She has also contributed to conversations on representation and beauty standards through platforms such as Mic.com
Full press features available here →
ELLEMENTS Magazine – First featured in 2017 (Superstar Issue), debuting in a professional fashion editorial that established her cinematic vintage style. Photo by Heidi Calvert & makeup by Emmy award makeup artist Natasha Marcelina.
Awards & Recognition
- Nominated, Women's Leadership Awards (Champion of Women), Los Angeles Business Journal (2026)
- Featured talent in a body-positive campaign by Shapermint, which received a Gold Honor for Best Storytelling at the Shorty Awards
- Nominated, Rising Star, Los Angeles Business Journal (2019)
- Top Influencer Recognition, Zac Posen & Figleaves (via Fohr, 2018)
Jenny Rieu attending the launch of Uoma Beauty at NeueHouse Hollywood, Los Angeles (2019)
Brand Collaborations & Partnerships
Jenny Rieu has collaborated with global brands across campaigns, creative direction, and branded content.
Campaigns & Creative Direction
- Ulla Popken — Creative direction and production for multi-platform swimwear campaign
- Nubian Skin — Campaign model and creative direction for global brand imagery
- Harlow & Fox — Creative direction for multiple campaigns and ongoing brand collaboration
Featured Commercial Work
- Apple Vision Pro — Lead talent, global launch campaign
- Wacoal — Lead talent, global campaign
- Shapermint — Lead talent, national campaign
- Curvy Couture — Campaign talent across multiple shoots, including e-commerce and newsletter features
Shapermint, Gold Honor winner for Best Storytelling at the Shorty Awards. (2020)
Brand Collaborations & Content
- Christian Louboutin — Branded content collaboration for social
- TA3 Swim — Branded content campaign
- Vardis — Branded content campaign
- Dita Von Teese Lingerie — Branded collaborations and content amplification
- Bésame Cosmetics — Campaign and branded content (Ella Fitzgerald Foundation collaboration)
- Universal Standard — Branded content campaign
CREATIVE DIRECTOR ERA
Today, Jenny works not only as a model but as a creative partner for brands seeking campaigns rooted in elegance, depth, and cultural resonance. In each project, she brings both presence in front of the camera and a distinct ability to shape storytelling, visual language, and brand identity, blending vintage glamour with contemporary empowerment.