The Pretty Dress Company
Creative direction, production, casting recruitment, and contract management, as well as stage design, for a full seasonal look-book and catalogue, including concept development, visual narrative, and on-set coordination.

Brand Activation & Influencer Event — Viva Las Vegas Rockabilly Festival 2017 and U.S. Market Launch, Community Building & Influencer Outreach.
Creative direction, production, recruiting, event coordination, on-location content production, and contract management for the U.S. market launch of Vintage Diva Clothing for Top Vintage at the Viva Las Vegas Rockabilly Festival, including photo-op planning, talent coordination, and branded content creation on site.

PR, influencer curation & brand positioning for Top Vintage and their new brand Vintage Diva Clothing.
Public relations, branding, influencer marketing and on-location content coordination for the U.S. launch of Vintage Diva Clothing for Top Vintage, including talent liaison, brand positioning, and community building within the U.S. vintage fashion market.
